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Search Engine Optimization (SEO) is crucial for several reasons, especially in the context of online visibility and digital marketing. The first result on the SERP (search engine result page) typically receives the highest percentage of clicks, often around 30% to 40% of the total clicks for a given search query. It is therefore very important that we continuously work with SEO so that we have the best possible conditions to be as high as we can in the search results.
The guide will help you understand the basics with SEO and how to think when doing research and practicing it. When you are done with the guide, you should be able to start working with it. Just remember, one guide won't make you an SEO Guru, it takes a long time of renewing knowledge and concrete practice to master SEO fully.
After completing this course, you will hopefully be able to understand what search engine optimisation (SEO) is all about, and enough knowledge to get you started.