Search Engine Optimization (SEO) is crucial for several reasons, especially in the context of online visibility and digital marketing. The first result on the SERP (search engine result page) typically receives the highest percentage of clicks, often around 30% to 40% of the total clicks for a given search query. It is therefore very important that we continuously work with SEO so that we have the best possible conditions to be as high as we can in the search results.
The guide will help you understand the basics with SEO and how to think when doing research and practicing it. When you are done with the guide, you should be able to start working with it. Just remember, one guide won't make you an SEO Guru, it takes a long time of renewing knowledge and concrete practice to master SEO fully.
After completing this course, you will hopefully be able to understand what search engine optimisation (SEO) is all about, and enough knowledge to get you started.E-commerce - Basic
After completing this course, you will be able to:
- Be able to create campaign
- Be able to create a discount
- Be able to create promotion code
- Understand difference in product handling between new, rental, used, parts and accessories
- Understand order processes, price handling, delivery terms etc.
Google Analytics - Basic
The goal with this course is to educate you on the basics of Google Analytics.
After completing this course, you will be able to:
- Use Google Analytics for reporting and finding basic insights
- Understand the various reports and which ones to use
- Understand the difference between dimensions and metrics
- Learn how to create and edit dashboards
- Discover segments: what are they and how are they applied
- Know how to save reports for quick and easy access
5) PRICE-ADMIN - Basic
The goal of this course is to educate you how to work with prices in admin portal available to Site Editors.
It has been designed to cover all aspects of editing and maintaining your market and customer specific pricing as a Site Editor.
After completing this course, you will be able to:
- Understand which prices can be maintained by you as a Site Editor
- Edit and maintain your online market and customer store prices
- Give access to price admin portal to backoffice colleagues responsible to maintain pricing for customer stores
5) PRICE-ADMIN - Basic
The goal of this course is to educate you how to work with prices in admin portal available to Site Editors.
It has been designed to cover all aspects of editing and maintaining your market and customer specific pricing as a Site Editor.
After completing this course, you will be able to:
- Understand which prices can be maintained by you as a Site Editor
- Edit and maintain your online market and customer store prices
- Give access to price admin portal to backoffice colleagues responsible to maintain pricing for customer stores